While the criticism that the recent gains enjoyed by the
Philippine economy barely tickles down to the masses is valid, it is not
without a solution.
Perhaps the primary challenge to the state is to create the mindset
among the multitudes that they are active stakeholders and participants in the
economy, and thus should not just wait for growth to trickle down to them. As I
see it, the Filipino’s view of his role in all this activity is akin to that of
Juan Tamad who spends his days under the guava tree with his mouth open,
waiting for the fruit to fall into it, instead of picking the fruit, and more
other fruits so that he can do more with his time, and perhaps earn a little
money by selling the fruit in the market.
Creating an active mindset will entail education at the
grassroots, not just through public information campaigns, but by providing a
smorgasbord of livelihood options and training to those who wish to engage in
it. Create opportunities for self-employment and entrepreneurship, and level
the playing field, so that those who wish to do business from the lower classes
can have as much a chance to succeed as those from the privileged classes.
Minimize the risk of failure in entrepreneurship first, by
providing management training at a nominal cost for those who want to engage in
it. Emphasize creative problem solving, analytical and critical thinking, and
niche marketing, as well as innovation in the training process. Future
entrepreneurs must be trained to become adaptable and independent decision
makers because market conditions are unpredictable and thus, textbook solutions
can only take them so far.
Utilize technology to support these startups, which will
usually be small and medium in size in the beginning. Already, there are cloud
based outsourced business solutions for accounting and human resources
management, for instance, which can make their operations efficient and help
them with “slow burn” of their seed capital, which is, help them spend their
capital efficiently.
A possible ally in creating a nation of entrepreneurs could
be the technology companies that offer cloud computing services. It is in their
best interests to have an educated and sustainable market for their products,
so they can lend the knowledge and management resources they have at hand to
the government to provide training for future entrepreneurs.
Technology companies could also use this opportunity to
create a market for their services, first by building brand equity through its
education services. Among others, it could throw in consultation services as a
perk or a premium to its technology services. It could tie up with knowledge
management and consultation firms to provide such services. Attending business
school is an expensive undertaking, but if enterprises are loyal to the
provider, they could gain knowledge culled from such through their education
and consulting services.
The technology provider could also partner with NGOs such as
GoNegosyo and Gawad Kalinga to keep its ear to the ground and develop services
that will remain relevant to its markets. It must be emphasized that continuous
development of new services as technology and market demand evolve is a good
survival strategy for them.
One platform that has endless potential as a business
tool is mobile technology. With increasing mobile bandwidth and more
sophisticated access tools (smart phones and tablets), the possibilities for
using the platform for business applications is only as limited as our
imagination. GPS based fleet tracking, real time inventory reporting, customer
service updating, these are but a few of the examples of the business
applications that can be developed for the mobile platform.
We emphasize the need to create and sustain small and medium
enterprises because they are in the best position to provide employment and
other benefits to communities at the grassroots level. They could provide
livelihood to residents in their locale, because it is more efficient to do so.
Unlike conglomerates and multinationals where responsibilities, duties and job
descriptions have far reaching effects should an employee fail, failure in
small scale businesses are more bearable and less costly for the company. Thus, even low skilled individuals can
qualify for employment in such enterprises. However, the cycle should not stop
here.
These employees must be given opportunities for further personal and
professional growth through on the job training and education.
Moreover, the informal economy is already made up of such
enterprises. All we need to do is get the Filipino out of the “sari-sari store
mentality” and help him think of more creative means of making their money grow
through more relevant and innovative enterprises.
To transform the informal economy, participants should also
be taught the importance of paying proper taxes. Taxes fuel state operations,
for better or worse, but given the right leadership, such as the one we have
currently, the odds could be in the taxpayers’ favor. If taxes are reinvested
properly in institutionalized entrepreneurship assistance programmes, such as
business management training and microfinance and lending initiatives, it is
possible to see positive results within one generation of such an investment.
Another element that needs to be addressed is the private
sector social security system. The current system leaves much to be desired,
with pensions not commensurate to contributions. News reports of fund
mishandling and the use of the system as a milking cow by the executives
abound. Whether this is a public relations or a real problem is immaterial. The
government needs to build public trust in this institution, as well as get
better executives, perhaps from the private sector, who will look out for the
contributors’ best interests. A possible solution to the rampant corruption in
this institution is its privatization and corporatization with its leaders
answerable to a well represented midsection of the members.
Social security is
important because it assures employees and entrepreneurs a fallback position
should things go awry. Often, the unemployed are disheartened to try and become
productive again after a bout with disability or a long period of
non-productivity because they have experienced what it is like to be totally dependent
and lose their dignity in the process. A reliable social security system that
provides financial support within reasonable means will keep Filipinos hungry
for the benefits of being independent and productive.
On leveling the playing field for the “haves” and “have
nots”: minimize the cost of business registration, cut the red tape, and let
the rule of law apply to everyone. This is a tall order, but it is not
impossible: minimize, if not eradicate corruption in the government agencies
and processes that deal directly with enterprises. For instance, computerize
tax registration and payment processes by using online filing and bank to bank
transfer services. Issuing of business permits can be migrated to a
non-contact, electronic environment to eradicate opportunities for bribery. Let
those who follow the rule of law reap the benefits of honour and obedience.
The
measures that could be undertaken to free the enterprise from the stranglehold
of red tape and corruption are possibly infinite, all it would take is
political will and genuine vision, as well as the desire to reach this goal
through honourable means.
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